Personalized URLs

A personalized URL or PURL is a unique URL generated for each recipient. The PURL takes the recipient to his or her own pre-generated, personalized mini site.

PURLs can be generated as part of a printed direct mail or email campaign and they make it possible to learn more about customer preferences, attitudes or habits, in addition to gathering even more valuable data. Based on consumer selections, you can trigger different messages, images and offers on subsequent pages.

PURLs help you

  • Track individual consumer behavior in real time
  • Prioritize customer leads
  • Identify hot leads that need immediate attention
  • Contact leads precisely when they make their buying decision
  • Update and append customer databases
  • Review campaign effectiveness
  • Target future communications with more precision

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